A product catalogue for any brand is a major event. A daily tool for salespeople, it must not only clearly communicate the brand’s individual products, but by its form invite you into its world, building the organisation’s image,
The Katrin brand is a market leader in hygiene products. Part of the Finnish Metsa corporation, which pays extraordinary attention to solutions that support the environment. The company has a long-standing commitment to sustainability, striking a delicate balance between efficiency and environmental safety.
When designing the catalogue, we tried to reflect the reality of the brand, showing a clean, orderly world, where every product has its place and everything is well thought out, arranged and full of value. The simple layout, the use of the brand’s colour code and the thoughtful use of images, created a catalogue that is praised by retailers in their daily work.