Product
Fair Play Plus is a market leader in the distribution of equipment and professional cleaning products. For years, the company has been delivering innovative and optimal solutions that effectively reduce cleaning costs while maintaining the highest hygiene standards. Its offer includes a complete assortment — from professional chemicals and dispensers to hygiene products, Ghibli cleaning machines, sweepers, and specialized equipment for cleaning escalators.

Task
The task was to refresh the brand’s image so that its visual identity fully reflected the scale of operations, professionalism, and modern approach for which Fair Play Plus is known. The goal was to create a logo and branding system that would strengthen the brand’s credibility, highlight its expert nature, and give it a fresh, contemporary look.

Solution
We created a modern and clear logo based on simple, readable forms that adapt easily to both digital and printed media. We focused on a visual identity that inspires trust and evokes associations with professionalism, transparency, and hygiene — the key values in this industry.

The branding was expanded with a consistent color palette, a set of graphic elements, and an adaptation system that gave the brand a recognizable and cohesive character. In the presentation, we compared the old and new logos and showcased implementation examples to fully illustrate the scale of the transformation.

The new Fair Play Plus visual identity is not just an aesthetic change. It is a tool that strengthens the brand’s communication, highlights its leadership position, and elevates the quality of interactions with clients at every stage of cooperation.