Product
Fair Play Plus is a market leader in the distribution of equipment and professional cleaning products. For years, the company has been delivering innovative and optimal solutions that effectively reduce cleaning costs while maintaining the highest hygiene standards. Its offer includes a complete assortment — from professional chemicals and dispensers to hygiene products, Ghibli cleaning machines, sweepers, and specialized equipment for cleaning escalators.
Task
The task was to refresh the brand’s image so that its visual identity fully reflected the scale of operations, professionalism, and modern approach for which Fair Play Plus is known. The goal was to create a logo and branding system that would strengthen the brand’s credibility, highlight its expert character, and give it a fresh, contemporary appearance.
Solution
We created a modern and clear logo based on simple, readable forms that can be easily adapted across both digital and printed environments. We focused on a visual identity that builds trust and evokes associations with professionalism — while also reflecting transparency and hygiene, which are key values in this industry.
The branding was expanded with a consistent color palette, a set of graphic elements, and an adaptation system, giving the brand a recognizable and cohesive character. In the presentation, we compared the old and new logos and showcased implementation examples to fully illustrate the scale of the transformation.
The new Fair Play Plus visual identity is not just an aesthetic upgrade. It is a tool that strengthens brand communication, highlights its leadership position, and enhances the quality of customer interactions at every stage of cooperation.
Product
Fair Play Plus is a market leader in the distribution of equipment and professional cleaning products. For years, the company has been delivering innovative and optimal solutions that effectively reduce cleaning costs while maintaining the highest hygiene standards. Its offer includes a complete assortment — from professional chemicals and dispensers to hygiene products, Ghibli cleaning machines, sweepers, and specialized equipment for cleaning escalators.
Task
The task was to refresh the brand’s image so that its visual identity fully reflected the scale of operations, professionalism, and modern approach for which Fair Play Plus is known. The goal was to create a logo and branding system that would strengthen the brand’s credibility, highlight its expert character, and give it a fresh, contemporary appearance.
Solution
We created a modern and clear logo based on simple, readable forms that can be easily adapted across both digital and printed environments. We focused on a visual identity that builds trust and evokes associations with professionalism — while also reflecting transparency and hygiene, which are key values in this industry.
The branding was expanded with a consistent color palette, a set of graphic elements, and an adaptation system, giving the brand a recognizable and cohesive character. In the presentation, we compared the old and new logos and showcased implementation examples to fully illustrate the scale of the transformation.
The new Fair Play Plus visual identity is not just an aesthetic upgrade. It is a tool that strengthens brand communication, highlights its leadership position, and enhances the quality of customer interactions at every stage of cooperation.
